Hands-on revenue consulting
I build the teams, processes, technology, and operating systems that help turn growth opportunities into repeatable revenue.
Eric Holly · Founder, Tillerstone
Founder-led businesses. Growing teams.
Opportunities worth acting on.
How I help
Whether you need a clearer picture, someone to build the process, or a leader to run it, we start with what your business needs.
Understand how your sales process, systems, and team are working together, and where to focus next.
Put a working revenue process in place, from how you find customers to how your team sells and supports them.
Bring in an experienced Head of Sales or revenue leader as your business grows beyond founder-led sales.
Selected work
Examples from my consulting engagements and operating roles. Each began with a different business need.
3×ARR growth in 12 months
Established the CRM, sales team, and acquisition process that helped grow annual recurring revenue from $365K to $1.1M.
Started with Google Docs and personal phones. Implemented HubSpot and sales calling tools, built SDR and data-sourcing capacity, and developed outbound, inbound, and referral sales motions.
90%qualified inbound within two weeks
Improved inbound qualification, cleaned up the CRM, and changed outbound workflows so SDRs could spend more time talking to prospects.
Initially engaged to formalize the sales process and help move beyond founder-led selling. The work expanded after reviewing pipeline quality and acquisition. Reworked inbound qualification and HubSpot workflows, then removed unnecessary pre-call research from the SDR process.
411%YoY premium-volume growth supported
Led sales and marketing while developing Salesforce workflows, submission tools, reporting, and the SDR organization.
Built Express Bond using Salesforce and Conga to prepare carrier submission packets. Developed sales dashboards and forecasting, expanded the outbound team, and cut Google Ads spend by roughly 50%.
An operator in your corner
I’ve led sales teams, run operations, built CRMs, hired and trained reps, managed acquisition, and worked deals myself. That experience shapes how I consult.
I look at how the whole business brings in and keeps customers: the people doing the work, the processes they follow, and the technology supporting them. Then I help build and run what’s needed.
My work spans SaaS, property technology, insurance, industrial sales, and service businesses. Tillerstone brings that operating experience to founders and growing teams.
More about my background (opens in a new tab)Let’s talk
Tell me what you’re working toward and where you could use experienced help.
Connect with Eric on LinkedIn (opens in a new tab)